Your Ultimate Plus Size Lingerie Boutique

Lingerie for Curvy Women Sizes 10-28

  • 800.220.8878  
  • 8:00 AM - 5:00 PM

Brand Marketing Manager

Hips & Curves is an award-winning intimate apparel company dedicated to curvy women and promoting positive body image. Our mission is to give women the power, freedom and permission to be their authentic selves. We have been featured in Vogue Italia, New York Mag, InStyle Magazine, People Style Watch, Refinery29, Buzzfeed, Redbook, Bust Magazine, Curve Magazine, Essence Magazine and Womans Day, and was voted Best Plus Sized Lingerie by InStyle Magazine.

The Brand Marketing Manager will be responsible for development and execution of branding strategies and marketing initiatives promoting both short-term and long-term growth while ensuring brand consistency and growth across all channels.

The ideal candidate is a self-starter and an innovator who thrives in an entrepreneurial environment; someone who enjoys collaborating and gets satisfaction from seeing how their contributions make an impact. This is a hands-on position working closely with the CEO and Creative Director. If you have the energy, drive, and heart to make great things happen and have a sincere desire to make a difference by empowering women, we want to talk with you!

Must have a solid understanding of marketing metrics and analytics but not be driven by numbers alone.  We are looking for someone who connects to the heart and emotions of the customer and understands that metrics are important but customers are more than data points.


  • Develop, manage and drive all aspects of marketing strategies to maximize the brand identity and reach more women with heartfelt, positive, impactful messaging.
  • Partner with Merchandising, Design, E-commerce, SEO, SEM and Social teams to develop targeted and consistent brand messaging.
  • Oversee promotional calendar, campaigns and key launch dates.
  • Develop brand identity manual incorporating company culture, values, brand voice, brand look and feel.
  • Review and interpret data across all channels and make recommendations for actionable items.
  • Write, edit and oversee creative content.
  • Supervise Merchandising and Marketing Coordinator.


  • BA in marketing, communications, or a related field
  • 5+  years ecommerce branding/marketing experience
  • You’re an effective communicator and strong writer with experience in PR
  • You’re excited by quick shifts and agile enough to pounce on new opportunities
  • You can speak in the brand voice directly to the customer’s needs.


Personality Qualities:

  • Visionary with superb execution skills.  You make things happen.
  • Scrappy and Innovative.  You think sideways to come up with creative solutions.
  • Ability to adjust quickly to changes and opportunities.
  • Driven by heart as much as metrics.
  • Strong work ethic.
  • Friendly and easy to get along with.
  • Thrive on variety and are comfortable wearing multiple hats.
  • Passionate about making a difference in our customers’ lives and growing our brand.

What we're like:

  • Obsessed with connecting to the heart and soul of our customers.
  • Obsessed with growth and reaching as many women as possible.
  • Imaginative, supportive and creative.
  • Work hard but have fun and laugh while we’re getting things done.
  • Love what we do and the reason we’re here!

We offer a fun, entrepreneurial work environment, excellent growth opportunities and a comprehensive benefits package that includes Medical, 401(k), PTO and Mindful Meditation twice a week.

Please send you resume with a cover letter telling us about your experience in Marketing and Branding and anything else we should know about you.