Company Background

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Background

Hips & Curves is the Internet's premier plus size lingerie retailer catering to full-figured women who want sexy and playful intimate apparel with a perfect fit.

Founded in 2000 by Rebecca Jennings who is the President and CEO, Hips & Curves is a privately held and owned, multi-million dollar company. Rebecca created the company as a passionate expression of her belief that women of all sizes should love and accept their bodies and feel free to express their sensuality. When Hips & Curves launched, it was one of the very few full-figure lingerie purveyors on the Web. It was also the first plus size intimate apparel retailer to feature plus size models in sexy, sophisticated high quality photos.

In 2008, the company expanded its collection of carefully selected merchandise by launching its own private label brand.

In 2009, InStyle Magazine named Hips & Curves their "Best of the Web" pick for plus size lingerie.

In 2010, Hips & Curves created its first behind-the-scenes video that beautifully captures the sensual nature of their lingerie.

The company prides itself not only on understanding the importance of style and fit for this niche market, but also the personal and emotional sensitivity surrounding the purchase of intimate apparel. Social Media plays an important role in this area by giving curvaceous women (and their men) an opportunity to express themselves. The company features a playful blog (Curvy Confidential), a creatively executed customer feedback area (Love Letters), Twitter, and Facebook that now has over 60,000 fans.

Rebecca envisioned a place for real women to live full, fabulous lives; a place where they can celebrate themselves; a place where they can be everything they wanted — and created it all in Hips & Curves — which is proud to be celebrating its 10th Anniversary this year.

For more information and to view Hips & Curves fabulous collections, visit www.hipsandcurves.com.

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